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On June 20th, at the current Paris Fashion Week, luxury company LOUIS VUITTON launched its Spring Summer 2024 Men's Collection by Pharrell Williams, which centers around the sun, signifying potential, responsibility, and progress. 

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The sun serves as a global source of life for Pharrell Williams' inaugural collection for the French Mansion, reflecting its ability to revitalize, heal, and unite people from all walks of life. Through designs, a warm color palette, and gleaming surface ornamentation, the collection pays homage to the sun's effect.

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The performance took place atop the Pont Neuf, Paris' oldest bridge, establishing a symbolic link between Paris and Pharrell Williams' home state of Virginia. It represents his journey from Princess Anne High School in Virginia Beach to his career in fashion, which was influenced by Marc Jacobs and Pietro Beccari at Louis Vuitton. The collection reimagines sports wardrobes with pearl embroidery and the iconic Monogram, combining American varsity jackets with Parisian workmanship.

The Louis Vuitton initials became the symbol of a new LVERS culture focused on sensitivity, well-being, and inclusivity. They emerge in designs and decorations to depict a worldwide community brought together by a love of the Maison's guiding ideals. The same care and compassion is reflected in all areas of the clothing, from fabrication processes to buttons and closures.

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The LVERS logo also alludes to Pharrell Williams' home state's tagline, "Virginia is for lovers." A Marque L. Vuitton Déposée emblem, resurrected from the past, appears throughout the collection.Damoflage pays homage to Pharrell Williams' Parisian pals by combining the famed Louis Vuitton Damier design with camouflage. It comes in a range of colors and may be seen on accessories, workwear, denim, and knitwear. Outdoor sensibilities are reflected in landscape themes and the Louis Vuitton flower pattern, which appear in prints and jacquards on jackets and bags.

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Primary hues energize the original Damier chessboard image, which has been recreated in a variety of variations. With this 8-bit Atari variant, pixel artist ET Artist digitalizes the Damier pattern. The Damier leather grain is translated in 3D pigment patterns, and colored Damier expressions may be seen in tailoring, pajamas, and denim. The pattern also has pied de poule and hand-embroidered pearl accents. The dandy mindset generates updated fitted silhouettes that are loosely autobiographical. Suits embellished with pearls and crystals, with their traditional yet modern proportions and collarless expressions, reflect the art of clothing. Shrunken volumes are complemented by oversized pants and box-pleat shorts. 

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The legendary Louis Vuitton Speedy bag has been modified to reflect the essence of New York City's Canal Street. It has trapezoidal lines, supple grained leather, and a blurred handcrafted silkscreen-printed Monogram. Monogram Copper, which symbolizes the sun-healing powers of copper, is also part of the series. The Damoflage pattern may be seen on handbags, backpacks, and shoe trunks, while the Multicolor Damier design can be found on a variety of Maison symbols.

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Comfort is highlighted in enlarged shearling slippers, nubuck bowling shoes, and LV-crested leather hotel slippers. Sporty options include the LV Sport shoe and evening football boot, while penny loafers and expanded leather loafers show refinement. Super Zoom sunglasses, extravagant costume jewelry studded with pearls and crystals, and a range of hats, gloves, and belts inspired by Damier and Damoflage are among the accessories. American artist Henry Taylor's portraits and symbolic items are micro-embroidered on tailoring, denim, and accessories.

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"Pupil King," a filmic prelude directed by Todd Tourso, featured a chat between comedianJerrod Carmichaeland artist Henry Taylor. Original songs by Pharrell Williamsappear on the soundtrack, including "Peace Be Still" and "JOY (Unspeakable)." The presentation ended with a musical performance by Pharrell Williams and Jay-Z, bringing the worlds of fashion and music together in a magnificent climax.

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In the gallery below, you can see every outfit from Pharrell Williams's Louis Vuitton Spring Summer 2024 Men's Collection:

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