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Kanye West and Gap have partnered  up to create a new clothing line. Kanye’s fashion company Yeezy will introduce his new line mid 2021. The announcement was made  on June 6th 2020 by both companies. According to the  The New York Times reports, Yeezy will follow West’s direction to create“modern, elevated basics for men, women and kids at accessible price points.”

West’s “design vision” will reportedly extend to the way in which the line will be showcased in Gap’s stores and online.

Gap which has suffered the closure of more than 100 North American stores in the last few years, has reportedly agreed to a 10-year deal, with the option to renew after five years. At the halfway point, Gap is reportedly hoping that Yeezy Gap will be generating $1 billion in annual sales.

Posting on Twitter, West shared a proposed logo for the partnership, with the initials YZY written in Gap’s trademark white font and contrasted against a familiar blue background. The latest venture from the rapper comes after he announced plans toThe rapper has filed a trademark for Yeezy Beauty, with a line of products including makeup, fake eyelashes, face masks, moisturisers, nail polishes, body oils, bath gels and shaving creams.

In April, Forbes also officially confirmed that he  is now a billionaire.

Writen by Nick Reilly

That's the sincere question of Chantal Fernandez when it comes to antiviral garments that the clothing organizations are making, " Antiviral" apparel, will it actually work to convince customers to buy their brand? The idea came to light through research that Covid-19 is more likely to spread through the air than on soft surfaces.Business of Fashion

Gianni and Levi’s  exposed their first time collaboration at the Copenhagens Fashion week A pallet of upscale denim items that are available for rent on Gianni’s renting platform Ganni repeat  the premiere denim pieces are widespread available across the U.S and the U.K

Writen by Witney Bauck

Kimberly Drew and Imanhi Randolph photographed

By Adrienne Raquel for Ganni x Levi's.

Photo: Courtesy of Ganni